sara calabro_writer2

Welcome

I help organizations say what they mean. Sounds simple, right? Actually, many important ideas are under appreciated or out-right ignored because of the way they are communicated. Customers, investors, media, and other audiences can misinterpret—or miss altogether—true innovation when content fails to capture what’s at stake.

Before I begin any content-development project—whether as a writer, editor, or creative director—I commit to fully understanding my client’s big-picture vision as well as near-term goals. This allows me to create content that’s not only enjoyable to consume but also persuasive and effective.

I’ve been doing this for 15 years. Get in touch and I’ll tell you more about what I can do for you.

Collaborative approach

My collaborative approach to content development has produced the following results for clients of all sizes, across industries:

      • Content that gets noticed by audiences that matter to the overall success of your project
      • Content that conveys clear, consistent messages across platforms
      • Content that distinguishes you from other players in your field
      • Content that captures the essence of your offering
      • Content that people want to consume


Writing

When you have a great idea, product, or cause, it can be overwhelming to think about all the writing that needs to get done. Website copy, blog posts, articles, white papers, case studies, newsletters, ebooks… The list goes on. Have no fear.

Editing

Does your existing content need polishing? Want audio files transformed into marketable material? I’ll review whatever you’ve got and let you know what it needs. Then I’ll do just the right amount of trimming and sprucing to make things sing.

Creative direction

Even expertly crafted, high-quality content can miss the mark if it’s headed in the wrong direction. I’ll advise you on a course of action that ensures your content tells the right story—in the right way, to the right audience.

Diverse experience

I’ve handled content-development projects for organizations, ranging from Fortune 100 companies to emerging start ups, in the following areas:

Satisfied clients

Sara is the Ferrari of content development.
Managing partner, Argyle Executive Forum
Sara grasps the marketplace dynamics we want to capture in our pieces immediately. She crafts high-quality communications quickly and within budget.
President, Jennifer Brown Consulting
Sara’s collaborative style combined with her impressive writing and editing skills made a significant difference to the success of our project.
Assistant vice president, Maimonides Cancer Center
Sara has been instrumental to our business. It is an enormous relief to have such a pro handling our content needs.
Founding partner, ICE Worldwide


To learn more about my background, style of working, and rates, please contact me using any of the methods below. I look forward to hearing from you.